Podcast Succession: What Happens to Your Show if You Die?

Your podcast is more than just a hobby; it is a digital asset with "street value" that needs a backup plan. In this surprisingly urgent episode, Tom and Tracy Hazzard tackle the "taboo" topic of succession planning. Whether it’s a sudden death, a legal issue, or a messy business breakup, podcasts often vanish overnight because the host was the only one with the keys. The Hazzards explain that your show has tangible value—from its installed listener base to its SEO-rich archive—and leaving it without a roadmap is like leaving a house without a will. The biggest mistake podcasters make is not owning the email address tied to their RSS feed. If a company email controls your show and you leave (or the company folds), you lose your show. Tracy and Tom break down how to create a "contract with yourself" to separate your personal brand—your voice and image—from the business entity. They also share smart ways to keep a legacy alive, like turning episodes into topic-based blogs, using AI to create an "honor agent" of your voice, or setting up a "hosting hiatus" to keep the show live while the family decides what’s next.

You can listen to Podcast Succession: What Happens to Your Show if You Die? online on Radio and Podcast. Open the player on this page to stream the available audio.

Podcast Succession: What Happens to Your Show if You Die? is an episode from Feed Your Brand by Tracy Hazzard & Tom Hazzard.

This episode is 28:30 long.

This episode was published on Apr 3, 2026.

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