How to Create a Simple Podcast Social Media Plan to Get Found

An effective podcast social media plan prioritizes discoverability over aesthetics by focusing on high-conversion platforms and a consistent, automated posting schedule. While social media conversion rates can be as low as 1.3% due to their "interruptive" nature, podcasters can significantly boost their odds by leveraging Google-owned platforms like YouTube and cross-linking to searchable WordPress blogs. By setting "starter goals"—such as attracting a specific audience or simply maintaining a "live and posting" status—creators can build a sustainable 90-day plan that refines their "hypothesis branding" without leading to burnout or "podfade." The core of a simple social media plan lies in selecting one channel at a time to avoid overwhelm and utilizing a specific mix of multimedia assets. These assets include Episode Art , Guest Ego Bait™ , Audiograms , and Video Memes , all designed to drive traffic back to your website rather than third-party apps like Apple Podcasts. To maintain a healthy audience relationship, follow the 30/30/30/10 rule : 30% original content, 30% guest/partner features, 30% interactive engagement, and 10% uniquely personal or "weird" content. Using tools like Buffer or MeetEdgar ensures your presence remains active, allowing the "residual value" of your content to work for you over time.

You can listen to How to Create a Simple Podcast Social Media Plan to Get Found online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Create a Simple Podcast Social Media Plan to Get Found is an episode from Feed Your Brand by Tracy Hazzard & Tom Hazzard.

This episode is 40:12 long.

This episode was published on Feb 6, 2026.

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