10 Steps to a Manageable Podcast Social Media Plan

A manageable podcast social media plan must be built in one hour and focus on moving listeners from low-conversion social platforms to high-conversion podcast feeds. While social media engagement often hovers at a mere 1.3%, podcasting offers a massive 37% conversion rate, making it essential to treat social media strictly as a "growth tool" rather than a destination. By setting one clear business goal—like attracting high-authority guests or driving traffic to a full-length blog post—creators can avoid the "overthinking" trap and build a repeatable model that prioritizes human connection over corporate overbranding. The key to preventing "podfade" and social media burnout is a "design of experiment" approach: starting with just one platform and one repeatable variable at a time. This episode breaks down the path from identifying deep audience psychographics to creating simple visual assets like "Ego Bait™" and quote clips that capture attention without clutter. By following a consistent seven-day content template and committing to a six-month measurement cycle, podcasters (or their assistants) can scale up to 49 touchpoints per episode, ensuring their show gets seen, heard, and rewarded in an increasingly crowded digital landscape.

You can listen to 10 Steps to a Manageable Podcast Social Media Plan online on Radio and Podcast. Open the player on this page to stream the available audio.

10 Steps to a Manageable Podcast Social Media Plan is an episode from Feed Your Brand by Tracy Hazzard & Tom Hazzard.

This episode is 28:01 long.

This episode was published on Apr 27, 2026.

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