Taking the Big Leap into Private Practice

In this episode of Feed Me The Facts , Deanna sits down with Greg LaFortune, a Registered Dietitian and private practice owner, to talk about his leap into entrepreneurship, the challenges of building a business, and his mission to make nutrition accessible—especially for men. Greg shares his inspiring journey from a type 1 diabetes diagnosis at age 11 to owning his own insurance-based private practice, Optimal Plan Nutrition, LLC. Whether you’re considering private practice or just love a good entrepreneurial success story, this episode is packed with valuable insights, financial transparency, and practical advice on building a nutrition business from the ground up. What You’ll Learn in This Episode: [00:00:00] Meet Greg LaFortune – Greg shares his background, his leap into private practice, and why he’s passionate about making nutrition more accessible. [00:03:00] From Diagnosis to Dietitian – Greg’s journey began at age 11 when he was diagnosed with type 1 diabetes. Hear how that experience shaped his career path. [00:05:00] The Power of Gratitude – Greg explains why contentment, potential, and honor are the three words that define his experience as a private practice dietitian. [00:08:00] Why Private Practice? – What led Greg to take the leap into private practice, and why focusing on men’s health became his mission. [00:11:00] The Reality of Running a Business – Greg breaks down the behind-the-scenes work of running a private practice, from marketing to billing and everything in between. [00:15:00] Talking Money: What Dietitians Can Earn in Private Practice – Financial transparency matters! Greg shares real numbers and his income goals for making private practice sustainable. [00:19:00] Work-Life Balance & Time Freedom – The driving force behind Greg’s business: getting his time back and creating a schedule that works for him and his family. [00:24:00] Finding Your Niche as a Dietitian – Why Greg chose to focus on men’s health and how niching down can make your practice more effective (and less stressful). [00:28:00] How to Market Yourself – From social media to insurance directories, Greg shares the marketing strategies that have helped him grow his client base. [00:31:00] AI & The Future of Private Practice – How artificial intelligence is changing the game for dietitians, from automated note-taking to efficiency tools. [00:33:00] Staying True to Your Values – Greg talks about the importance of authenticity in business and why being yourself is the best way to attract the right clients. [00:35:00] How to Connect with Greg – Want to learn more or work with Greg? Find out how to reach him through his website, social media, and email. Resources & Links: 📌 Connect with Greg: Website: gregorylafortune.com Instagram: @menshealthdietitian LinkedIn: Gregory LaFortune Email: nutrition@gregorylafortune.com 🎙️ Stay connected with Feed Me The Facts : Website: Instagram & Facebook: @DiversifyDietetics Send in your thoughts/questions: fmtf@diversifydietetics.org 📩 Don’t forget to

You can listen to Taking the Big Leap into Private Practice online on Radio and Podcast. Open the player on this page to stream the available audio.

Taking the Big Leap into Private Practice is an episode from Feed Me the Facts by Tamara Melton.

This episode is 37:45 long.

This episode was published on Mar 10, 2025.

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