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Health care and physician marketing looks a lot different today than it did in the past. Patients behave more like shoppers and look online for their healthcare needs. Bill Balderez is the f...
Bill Balderez talks about the Zika virus with Dr. Joseph Gastaldo, from OhioHealth in Columbus, Ohio; Dr. Ford Vox, from Shepherd Center in...
With patient satisfaction now a critical measure of healthcare effectiveness, old, staid, acronym-based models of training simply won’t cut...
"Take down your billboard boards and stop sport marketing, let your competitors waste their money!" So says Paul Szablowski, Senior Vice Pre...
Matt Gove, Chief Consumer Officer for Piedmont Healthcare in Atlanta, takes us on tour of Facebook advertising. Learn how using look alike a...
In this episode Kathy Divis, President of Greystone.net discusses the digital strategies healthcare marketers are missing and offers tips on...
Emily Peters, healthcare author and consultant, explores some of the most innovative uses of social media in healthcare, including World Vas...