The Zika Virus: What You Should Know
Bill Balderez talks about the Zika virus with Dr. Joseph Gastaldo, from OhioHealth in Columbus, Ohio; Dr. Ford Vox, from Shepherd Center in...
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Fathom Healthcare Healthcast
Health care and physician marketing looks a lot different today than it did in the past. Patients behave more like shoppers and look online for their healthcare needs. Bill Balderez is the f...
Episodes
6 episodes
Patient Satisfaction: An Entirely New Approach to Improving Patient Experience
With patient satisfaction now a critical measure of healthcare effectiveness, old, staid, acronym-based models of training simply won’t cut...
Healthcast Episode 5: Take Down the Billboards and Stop Sports Marketing!
"Take down your billboard boards and stop sport marketing, let your competitors waste their money!" So says Paul Szablowski, Senior Vice Pre...
Healthcast Episode 4: Facebook for Accountable Healthcare Marketing
Matt Gove, Chief Consumer Officer for Piedmont Healthcare in Atlanta, takes us on tour of Facebook advertising. Learn how using look alike a...
Healthcast Episode 3: Kathy Divis of Greystone.net says "Healthcare Marketers Need to Catch Up!"
In this episode Kathy Divis, President of Greystone.net discusses the digital strategies healthcare marketers are missing and offers tips on...
Healthcast - Episode 2: Fresh Ways Healthcare Marketers are Using Social Media
Emily Peters, healthcare author and consultant, explores some of the most innovative uses of social media in healthcare, including World Vas...