092 Mariam Yeya: The Fabulous Force Behind Mrs. Keepa

There’s a certain kind of designer who doesn’t just make clothes – she builds a world. Mariam Yeya, the French-Egyptian force behind the fashion label Mrs. Keepa, does exactly that. Her creations aren’t just garments; they’re declarations of individuality, freedom, and fearless femininity – a colorful and creative visual dialogue that is a sartorial dance between structure and spontaneity. Launched in 2016 with Mariam’s husband, Bassel “Keepa” Komaty … thus the name Mrs. Keepa – was born out of a desire to create clothing that felt both modern and timeless. What began as a ready-to-wear brand with a cult-like following among the region’s most discerning dressers has now evolved into an international label known for its eclectic silhouettes, impeccable tailoring, and some serious statement shoulders. Her designs don’t whisper — they speak loud and clear. To women who are confident, eccentric, and unapologetically themselves. The best way to describe the “Mrs. Keepa girl” is that she isn’t a woman defined by trends; she defines them. What ties the brand all together is the designer’s instinctive understanding of contrast — the harmony between masculine and feminine energy, the vintage and the avant-garde, the uninhibited and the meticulously crafted. It’s this melange that makes her work so compelling. As a designer, she brings together her Egyptian heritage and French sensibility with a modern, cosmopolitan slant. And her recent expansion into menswear only cements this idea. But at the heart of Mrs. Keepa’s success is something deeper: a commitment to sustainability as a central creative philosophy. Each collection is built around longevity with pieces designed to live many lives in one wardrobe. Today, the Mrs. Keepa brand stands as one of the most dynamic independent labels to come out of the Middle East — proof that authenticity and imagination can still be a business model. Mariam’s story is, at its core, about freedom, the freedom to create without compromise, to lead without imitation, and to inspire a generation of women to take up space, beautifully and boldly.

You can listen to 092 Mariam Yeya: The Fabulous Force Behind Mrs. Keepa online on Radio and Podcast. Open the player on this page to stream the available audio.

092 Mariam Yeya: The Fabulous Force Behind Mrs. Keepa is an episode from Fashion Your Seatbelt by Jessica Michault.

This episode is 56:30 long.

This episode was published on Nov 13, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Fashion Your Seatbelt when more episodes are available from the podcast feed.