Science vs Marketing

Why is science and evidence seen as the enemy in the cosmetics industry? Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within. The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms. What are we afraid of? Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.

You can listen to Science vs Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

Science vs Marketing is an episode from Farmer & Stetz by Sam Farmer.

This episode is 00:19:31 long.

This episode was published on Aug 9, 2019.

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