Episode 100: Creating a Culture of Generosity in Your Family Business with Jeff Rutt

Episode 100: Creating a Culture of Generosity in Your Family Business with Jeff Rutt TNCFB Our guest today is Jeff Rutt, CEO and Founder of Keystone Custom Homes, a Pennsylvania-based home building company that has built over 8000 homes. Early in Jeff’s career, God got Jeff’s attention in the area of generosity. It wasn’t long after starting Keystone that Jeff launched Hope International. Since its inception, HOPE has provided more than $1.5 billion dollars to more than 2.5 million small business owners across 24 countries in the form of microfinance loans in order to empower them to break their own cycle of poverty with the gifts that God gave them. Over the years, Jeff has used profits from Keystone to fuel Hope’s mission. However, Jeff and his family have taken another step further by giving away 89% of the ownership of Keystone through the National Christian Foundation. In this episode of Family Business Today , you will learn: Why it is important to create social value alongside financial returns in your family business What the impact of Hope’s microfinancing initiative has been around the world Answers to the key questions a business owner should ask before starting a social enterprise initiative in their business How you can practice significant generosity in your business and continue their legacy by transitioning ownership to the next generation Advice for family business owners who might consider giving away their business as part of their transition plan And more…. To learn more about Jeff Rutt and Keystone Custom Homes, visit their website at . To learn more about or partner with Hope International, visit . At the Tennessee Center for Family Business our passion is to help business owners create a positive environment in which their family THRIVES , their business performs and working together they create a lasting family legacy. To learn more about the Tennessee Center for Family Business visit . If you are considering a transition in your family business contact us today for a FREE Transition Assessment (follow link) and receive a one-on-one review of your business transition preparedness with a family business consultant. Until next time, There’s No Business Like a Family Business…. We Know!

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Episode 100: Creating a Culture of Generosity in Your Family Business with Jeff Rutt is an episode from Family Business Today by Greg Lewis.

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This episode was published on Apr 21, 2026.

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