The Biggest Change Coming to AI Search in 2027
Your customers are asking ChatGPT which brands to buy from right now. But can you actually prove when AI Search is recommending you, and how...
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Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO
Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Then you’re in the right place. In the Exposure Ninja Digital Marketing podcast, Tim, th...
Episodes
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Treating AI as a Stakeholder with Jonas Gödde, Beiersdorf
How does a global consumer goods company get ahead on what AI says about it? In this episode of The Growth Leaders Series , Charlie Marchant...
Dark Traffic: The Hidden Impact of AI Search
Your Direct channel in GA4 has probably been growing for two years, and people typing in your URL isn't the whole story. It's where your dar...
Is Your Content AI Agent-Ready?
AI agents are now reading your website to complete tasks for your customers, and most content isn't built for them. In this executive briefi...
How to Scale Digital Marketing (Without Increasing Ad Spend)
Most businesses hit a wall with lead generation and assume the only fix is spending more — bigger ad budgets, more channels, higher bids. Bu...
Why AI Search Is Rewriting the Buyer Journey
The buyer journey you've been designing for doesn't exist anymore. For 20 years, the model was simple: drive traffic (paid or organic) to yo...
How To Get ChatGPT to Recommend Your B2B Business
"Is this AI Search visibility thing even relevant for B2B?" That's the question our CEO, Charlie Marchant, got asked by the audience at eCom...
6X Your Website Leads With This Strategy
Value Capital Funding came to Exposure Ninja almost entirely reliant on PPC for their leads. Competition was brutal, and costs were climbing...
How To Get Better Quality Leads Through Your Website
Not all leads are worth the same. The problem is that most websites and marketing inadvertently appeal more to the low-value leads than the...
Distinctive Thought Leadership Wins in AI Search
Distinctive thought leadership is the strongest play for AI Search visibility, because AI platforms have no reason to cite content that simp...
The AI Visibility Pyramid: 3 Layers to Get Cited
A £2 million business and a £2 billion business shouldn't be running the same AI Search strategy. In this executive briefing, Charlie Marcha...
The AI Attribution Gap, Solved
Ask a marketing leader how much of their traffic comes from ChatGPT, and you'll usually get the same response: a pause, then "we don't reall...
Why You’re Not Getting Enough Leads From Search
Google isn't sending you the traffic it used to, and it's not because your product got worse, your sales team got worse, or demand disappear...
My Boss Is Asking: Why Aren't We Showing Up in ChatGPT?
Charlie has heard the same opening line in nearly every sales conversation over the past few weeks: "My boss is asking why we don't show up...
FINALLY! An AI Agent That Helps You Get Cited in AI Search
Sponsored by Ahrefs. Try Agent A 👉 https://ahrefs.com/agent-a Getting cited in AI Search results isn't just about ranking well on Google. A...
This Viral Sunscreen Explains The Future of Search
Charlie's LinkedIn post about a £13 sunscreen went viral, pulling in 183+ comments from the likes of skincare and fashion influencer Marta C...
How to See Your Brand Through AI's Eyes (For Free)
Enterprise AI Search monitoring tools are powerful, but they're also expensive. Most businesses just want to know what AI tools are saying a...
The Content Engineering Playbook with Josh Spilker, AirOps
What does it actually look like to rebuild a content and SEO strategy for a world where search is shifting from clicks to mentions? In this...
Google Forced to Act. Here’s What It Means For Your Traffic
Since AI Overviews launched, the average website has lost around a third of its organic traffic. Last week, the UK's Competition and Markets...
McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg
What does it take to build demand through ideas at the world's most prolific thought leadership organisation? In this episode of The Growth...