Dark Side of the Moon with Dr. Ivar Kruusenberg, Founder & CEO of PowerUp Energy Technologies

The team had the pleasure of speaking with Dr. Ivar Kruusenberg about clean mobile power generation and as per usual, accidentally stepped into the zeitgeist, rediscovering those deep bonds between green molecules and energy security. Ivar has discovered a “niche” market that is actually quite large and has built a rapidly growing business, raising capital last December in a market that is reportedly “dead”. Ivar is a unique leader but perhaps one of the bright lights paving the way forward in hydrogen. About Dr. Ivar Kruusenberg: Ivar is a serial entrepreneur, Founder and CEO of PowerUP Energy Technologies. He holds a PhD in chemistry with a focus on fuel cells from the University of Tartu, completed postdoctoral work at UC Berkeley, and has nearly two decades of experience in the field. Dr. Kruusenberg works closely with governments on hydrogen strategy development and previously founded the successful scale-up UP Catalyst. Before his work in deep tech, Ivar was an Estonian national snowboarding champion. About PowerUp: Estonia-headquartered PowerUP Energy Technologies develops and manufactures hydrogen fuel cell generators that provide clean, silent, and reliable power for off-grid, backup, and portable applications. The products replace polluting diesel generators with zero-emission alternatives that can integrate seamlessly with renewable energy sources such as wind turbines and solar power. PowerUP’s product range is commercially available and actively deployed across the marine, healthcare, telecom, construction, and defence sectors. PowerUP was founded in California in 2016, has raised over US$10 million and employs approximately thirty people. -- Links PowerUP Site - PowerUP Blog -

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Dark Side of the Moon with Dr. Ivar Kruusenberg, Founder & CEO of PowerUp Energy Technologies is an episode from Everything About Hydrogen by Hydrogen Media Ltd.

This episode is 01:06:05 long.

This episode was published on Mar 25, 2026.

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