Growth Loops: The End of Traditional Funnels?

It's time to stop viewing your business as a funnel. If you want your business to grow more efficiently, it's time to start implementing growth loops into your business's growth model. Brian Balfour, the founder, and CEO of Reforge, who has been featured on Forbes, Hacker Monthly, and On Startups, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation. We covered: Why not all companies function as a traditional sales funnel The 2 biggest mistakes you can make when looking at your "word of mouth" growth loop Why it is important to continue to layer new growth loops into your business model Examples of commonly used growth loops The 3 major factors that create a successful growth loop The easy first step companies should take when analyzing growth loop models Choosing between highly diversified growth loops or expertise in one growth loop How to identify your growth loop's most impactful point of leverage Some insightful career path advice for marketers Resources: Reforge AARRR Marketing Pinterest SurveyMonkey TechCrunch Product Hunt Hacker News Facebook Uber Lyft YouTube GoogleAds Zynga ClearBrain MadKudu Amplitude Drift + Segment Casey Winters Andrew Chen Elena Verna Fareed Mosavat Darius Contractor Brianbalfour.com SurveyMonkey Slack How to Address Your Customer's Most Serious Concerns & Improve Conversions

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Growth Loops: The End of Traditional Funnels? is an episode from Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast by Louis Grenier | No-Fluff Marketer.

This episode is 49:51 long.

This episode was published on May 14, 2019.

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