Return on Experience: Measuring What Matters in Events

James Dixon records live from Allianz Stadium, Twickenham, with guest Goc O'Callaghan — co-founder of ArcTanGent Festival and founder of UBQex. They discuss measuring the "return on experience", real-time metrics, personalisation, imagination poverty, accessibility, and the need to design events around people. The episode offers practical ideas — using apps and algorithms for personalisation, psychographic design, breaking physical content compartments, and balancing ROI with meaningful attendee impact — to help organisers create more engaging, inclusive and future-proof events. Thanks to our friends at Jacobs Massey for their help recording these live podcasts. Find out more about their great work here: To keep up to date with all the news,

You can listen to Return on Experience: Measuring What Matters in Events online on Radio and Podcast. Open the player on this page to stream the available audio.

Return on Experience: Measuring What Matters in Events is an episode from Event Industry News Podcast by Event Industry News.

This episode is 32:36 long.

This episode was published on Jan 15, 2026.

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