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Buyographics: How GIS and Demography Create Business Opportunity
Matt Carmichael, author of the book Buyographics, discusses how the use of mapping and population data has changed the way marketers reach consumers.
About This Episode
Buyographics: How GIS and Demography Create Business Opportunity is an episode from Esri Speaker Series Podcasts by Esri. Matt Carmichael, author of the book Buyographics, discusses how the use of mapping and population data has changed the...
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This episode belongs to Esri Speaker Series Podcasts.
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Episode Details
Published Nov 19, 2013, 00:10:00 long, audio available.
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