How to think like a marketer and sell like a superstar -- with John Jantsch

When I first started writing about small business marketing many years ago, one of the first people I heard about was John Jantsch of Duct Tape Marketing. John had a great reputation, a solid business and a well-respected and highly trafficked blog. I referred many clients to his first book, Duct Tape Marketing. Then to his second, The Referral Engine, and his third, The Commitment Engine. Through the years, we became good friends, and he has been a very trusted and valued mentor in my own business. I was thrilled that he wrote a new book, this time about selling, called Duct Tape Selling. I could not think of a more perfect person to talk about the new world of marketing and selling than John. In this 27 minute conversation, we talk about: The recent dramatic change in sales and marketing How to use well-tested inbound marketing techniques to drive and close sales The different skill set required for marketers to sell, and salespeople to market Check out John's new book, Duct Tape Selling here. It is a powerful resource for entrepreneurs, marketing and sales professionals:

You can listen to How to think like a marketer and sell like a superstar -- with John Jantsch online on Radio and Podcast. Open the player on this page to stream the available audio.

How to think like a marketer and sell like a superstar -- with John Jantsch is an episode from Escape from Cubicle Nation Podcast by Pamela Slim.

This episode is 27:41 long.

This episode was published on May 27, 2014.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Escape from Cubicle Nation Podcast when more episodes are available from the podcast feed.