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Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08) artwork
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Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)

Engagement Fundraising: How to Raise More Money at Lower Costs by MarketSmart, LLC.

Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some...