Work Smarter, Publish Stronger: Data-Driven Targeting

You’re not alone if a strong publication didn’t land. More often than not, the problem isn’t the paper - it’s the data behind your target selection. In this episode, scientific communication expert Mike Cashman (Mavens) and data expert Mike Taylor (Altmetric) share how publications teams are using smarter data to guide journal selection and improve impact. Learn how real-world signals like citations, clinical uptake, and policy mentions from Dimensions and Altmetric help teams prioritize journals, plan effectively, and track downstream influence. You’ll also hear how this data gets embedded directly into planning workflows, so teams can make confident decisions right where they work. This is a practical, clear look at how to simplify complex planning, cut through the noise, and make smarter, faster decisions. Whether you’re refining strategy or proving value post-publication, it’s time your tools work as hard as you do.

You can listen to Work Smarter, Publish Stronger: Data-Driven Targeting online on Radio and Podcast. Open the player on this page to stream the available audio.

Work Smarter, Publish Stronger: Data-Driven Targeting is an episode from Elevate Medical Affairs Podcast Channel by Medical Affairs Professional Society .

This episode is 21:21 long.

This episode was published on Sep 2, 2025.

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