772 Unpacking LLMs.txt with Carolyn Shelby

Edge of the Web - An SEO Podcast for Today's Digital Marketer by Erin Sparks

Oct 16, 202542:54Technology

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital marketing, working with...

Related Episodes

Continue listening to more episodes from Edge of the Web - An SEO Podcast for Today's Digital Marketer.

779 Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

Jan 30, 2026 - 45:39

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for con...

778 Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

Jan 12, 2026 - 41:54

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the...

777 AI/SEO News from the EDGE Week of 12.1.2025

Dec 2, 2025 - 01:03:04

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from A...

776 Wil Reynolds: Don't Do F*cking Listicles

Nov 26, 2025 - 13:23

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSE...

775 AI, Authenticity, and SEO with Wil Reynolds

Nov 12, 2025 - 35:35

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? T...

774 Paid Ad News from the EDGE Week of 10.27.25

Oct 30, 2025 - 50:08

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search...

773 Content Strategy and LLMS.txt w/ Carolyn Shelby

Oct 23, 2025 - 43:55

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins...

771 SEO News from the EDGE Week of 9.15.2025

Sep 17, 2025 - 40:47

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its min...