Now That's What I Call... Behavioural Economics!

Behavioural economics can explain an awful lot about how governments, media and businesses can manipulate your day-to-day choices and habitual thinking to their advantage (and your disadvantage!). This new special by your friendly neighbourhood economists Pete and Gav lifts the lid on common heuristics and biases (aka "rules of thumb" or "mental shortcuts") that influence your thinking and ultimately our world. Whether it’s getting you to spend more than you intend to in the shops or being caught up in a Ponzi scheme (or buying an NFT - remember them?) because someone famous and/or beautiful told you to do so - this is a top ten of behavioural economics that may help you catch yourself in time before you take an unfortunate and potentially expensive plunge. Guided by our insights you won’t get caught out again or at least recognise when you need to slow down your thinking to improve your decision-making. Enjoy Pete and Gav living their dreams of being Top of the Pops DJs as they run down their Top Ten! Technical support comes from Nic, our very own Mark Ronson.

You can listen to Now That's What I Call... Behavioural Economics! online on Radio and Podcast. Open the player on this page to stream the available audio.

Now That's What I Call... Behavioural Economics! is an episode from Economics In Ten by Economics In Ten.

This episode is 01:05:23 long.

This episode was published on Feb 19, 2026.

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