EF6: Digital Advertising and Privacy with Catherine Tucker

Show notes: In this podcast we talk about multiple aspects of digital advertising, privacy, and big data. Our guest is Catherine Tucker of MIT's Sloan School of Management. Catherine is one of the world's foremost experts on digital advertising and privacy. We begin this conversation by discussing why digital advertising is interesting and the unique perspectives that academics bring to the topic. We then move on to specific aspects of digital advertising, such as re-targeting, ad blockers, and the effectiveness of native ads on Twitter. Lastly, we discuss whether big data brings a sustainable competitive advantage to companies that possess it.

You can listen to EF6: Digital Advertising and Privacy with Catherine Tucker online on Radio and Podcast. Open the player on this page to stream the available audio.

EF6: Digital Advertising and Privacy with Catherine Tucker is an episode from Economic Frontiers by MIT_IDE.

This episode is 00:42:25 long.

This episode was published on Feb 17, 2016.

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