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Brand DNA for eCommerce Growth - with Peter Wilken artwork
Business

Brand DNA for eCommerce Growth - with Peter Wilken

eCommerce Marketing Podcast by Arlen Robinson

Jul 7, 202537:31Business

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Peter Wilken, known as the father of brand DNA. They discuss Peter's 4Ds brand-centered management approach, the evolution of marketing...