Business of Sports With Allison Melangton

It’s hard to believe it’s been a decade since Indianapolis hosted its wildly successful Super Bowl. Allison Melangton was at the helm of that effort as CEO of the Super Bowl Host Committee. The timing now couldn’t be more appropriate to get her thoughts on what that game meant to central Indiana’s sports and tourism fortunes – and what chance the city has of getting another Super Bowl. She also reflects on the thrill of Indy’s successful and unique pitch to NFL owners. Melangton, former president of the Indiana Sports Corp, is currently senior vice president of Penske Entertainment, which owns the Indianapolis Motor Speedway (IMS). While Melangton may have changed lanes, she’s still got the pedal to the metal. She lets us in on the latest developments at IMS and the IndyCar Series, including what the 2022 Indy 500 will look like and plans to integrate sports gambling. On the policy and hot topics front, Melangton shares her insights on fan engagement, esports and the benefits of a bid fund to help land major sporting and tourism events – which is currently in legislation before the Indiana General Assembly.

You can listen to Business of Sports With Allison Melangton online on Radio and Podcast. Open the player on this page to stream the available audio.

Business of Sports With Allison Melangton is an episode from EchoChamber by Indiana Chamber.

This episode is 33:28 long.

This episode was published on Feb 15, 2022.

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