181 – Loyalty, and building Lifetime Value

Today, I’m sharing my recent interview on the Shopify 1 Percent podcast with Jay Myers. We explored so many corners of eCommerce, subscription commerce, loyalty/ membership, referral and pricing strategy, and what so many brands are still missing as it relates to building real retention and LTV. **Of note, since recording this back in April, the FTC click-to-cancel ruling that we discuss, has been struck down by a federal appeals court. The ruling, issued in July, vacates the rule in its entirety. Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to 181 – Loyalty, and building Lifetime Value online on Radio and Podcast. Open the player on this page to stream the available audio.

181 – Loyalty, and building Lifetime Value is an episode from E2: Entrepreneurs Exposed by Adam Levinter.

This episode is 63:57 long.

This episode was published on Aug 15, 2025.

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