Genevieve Hayes - Podcasting for Expertise-Based Businesses

Data science consultant and podcast host Genevieve Hayes joined me on Ditching Hourly to talk about podcasting as a boost for an expertise-based business. Chapters 00:00 - Genevieve Hayes and Value-Driven Data Science 02:27 - Committing to Start a Podcast 05:35 - Simple Production Is Good Enough 07:02 - First Guests and Inbound Momentum 11:46 - The 100-Episode Surprises 15:07 - Relationships Beat Direct Lead Gen 18:12 - Pitching Guests and Building Luck Surface Area 29:30 - Buyers, Peers, and Referral Paths 34:58 - Almost Quitting, Seasons, and Persistence 39:00 - Preparation, Editing, and Production Workflow 42:18 - Editing as Learning and Content Fuel 49:20 - What You Actually Need to Start 58:20 - Guest Referrals, Swaps, and Live Formats 68:40 - Podcasting vs. Writing for Trust 78:30 - Landing Dream Guests and Wrap-Up Guest Bio Genevieve Hayes is an actuary and statistician-turned-data scientist who helps organizations improve decision-making by quantifying uncertainty, often when data is sparse. She became a soloist in early 2022 and provides data science consulting services. She also mentors data professionals who want to transform their technical skills into strategic expertise and move from tactical execution to strategic advisory roles. Genevieve hosts Value-Driven Data Science, a podcast for practicing data professionals making that technical-to-strategic shift. Learn more at Value-Driven Data Science . ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full. To book your one-on-one coaching call, go to: I hope to see you there!

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Genevieve Hayes - Podcasting for Expertise-Based Businesses is an episode from Ditching Hourly by Jonathan Stark.

This episode is 86:35 long.

This episode was published on Apr 28, 2026.

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