Why a Durable Identity Data Model is Critical for Digital Marketing

Nikhil Raj discusses why a durable identity model is becoming the foundation for modern data and digital marketing strategies. Mikhil is CEO of MetaRouter , and an expert in customer data platforms, cross-channel analytics, and translating complex identity and data strategies into measurable results. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?

You can listen to Why a Durable Identity Data Model is Critical for Digital Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

Why a Durable Identity Data Model is Critical for Digital Marketing is an episode from Digital Transformation Podcast by Kevin Craine.

This episode is 23:47 long.

This episode was published on Oct 9, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Digital Transformation Podcast when more episodes are available from the podcast feed.