Why AI Search Is Rewriting the Buyer Journey
The buyer journey you've been designing for doesn't exist anymore. For 20 years, the model was simple: drive traffic (paid or organic) to yo...
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Digital Marketing Podcast with Tim Cameron-Kitchen
Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-K...
Episodes
20 of 573 episodesHow To Get ChatGPT to Recommend Your B2B Business
"Is this AI Search visibility thing even relevant for B2B?" That's the question our CEO, Charlie Marchant, got asked by the audience at eCom...
6X Your Website Leads With This Strategy
Value Capital Funding came to Exposure Ninja almost entirely reliant on PPC for their leads. Competition was brutal, and costs were climbing...
How To Get Better Quality Leads Through Your Website
Not all leads are worth the same. The problem is that most websites and marketing inadvertently appeal more to the low-value leads than the...
Distinctive Thought Leadership Wins in AI Search
Distinctive thought leadership is the strongest play for AI Search visibility, because AI platforms have no reason to cite content that simp...
The AI Visibility Pyramid: 3 Layers to Get Cited
A £2 million business and a £2 billion business shouldn't be running the same AI Search strategy. In this executive briefing, Charlie Marcha...
The AI Attribution Gap, Solved
Ask a marketing leader how much of their traffic comes from ChatGPT, and you'll usually get the same response: a pause, then "we don't reall...
Why You’re Not Getting Enough Leads From Search
Google isn't sending you the traffic it used to, and it's not because your product got worse, your sales team got worse, or demand disappear...
My Boss Is Asking: Why Aren't We Showing Up in ChatGPT?
Charlie has heard the same opening line in nearly every sales conversation over the past few weeks: "My boss is asking why we don't show up...
FINALLY! An AI Agent That Helps You Get Cited in AI Search
Sponsored by Ahrefs. Try Agent A 👉 https://ahrefs.com/agent-a Getting cited in AI Search results isn't just about ranking well on Google. A...
This Viral Sunscreen Explains The Future of Search
Charlie's LinkedIn post about a £13 sunscreen went viral, pulling in 183+ comments from the likes of skincare and fashion influencer Marta C...
How to See Your Brand Through AI's Eyes (For Free)
Enterprise AI Search monitoring tools are powerful, but they're also expensive. Most businesses just want to know what AI tools are saying a...
The Content Engineering Playbook with Josh Spilker, AirOps
What does it actually look like to rebuild a content and SEO strategy for a world where search is shifting from clicks to mentions? In this...
Google Forced to Act. Here’s What It Means For Your Traffic
Since AI Overviews launched, the average website has lost around a third of its organic traffic. Last week, the UK's Competition and Markets...
McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg
What does it take to build demand through ideas at the world's most prolific thought leadership organisation? In this episode of The Growth...
How To Beat Your Competitors in AI Search
Sponsored by Semrush. Try Semrush One 👉 https://exposureninja.com/semrushone Your competitors are showing up in ChatGPT, Google AI Overview...
Growth Strategy in the AI Search Era with Nick Lafferty, Profound
What does it actually take to build a go-to-market strategy for a category that barely existed 18 months ago? In this episode of The Growth...
How To Turn AI Mentions Into High-Value Leads
Most businesses are chasing more AI mentions. More citations. More visibility. But if those mentions aren't happening when someone is about...
The Organic Growth Playbook Behind Wise with Fabrizio Ballarini
What does a decade of organic growth at one of fintech's most successful companies actually look like? In this episode of The Growth Leaders...
COPY Vanguard’s 6M+ Organic Traffic Strategy
Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big bra...