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Why UX Should Own Retention
Acquiring a new customer costs about five times more than keeping an existing one. So why do organizations still obsess over the top of the funnel?
About This Episode
Why UX Should Own Retention is an episode from Digital Insights by Paul Boag. Acquiring a new customer costs about five times more than keeping an existing one. So why do organizations still obsess over the top of the funnel? The episode wa...
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Episode Details
Published May 21, 2026, 00:05:30 long, audio available.
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