Guilherme Lebelson - AB InBev / ZX Ventures

Guilherme Lebelson, Global VP of Direct-to-Consumer and Co-Founder at Ze Delivery, talks about the first steps of AB InBev towards ecommerce, the ZX Ventures innovative model, the current boom of DTC, and the recipe behind the success of Ze Delivery. Digital Insider is brought to you by VTEX. Read more about the digitalization of retail on the VTEX blog . For any questions, requests and invites, please contact us at podcast@vtex.com. Further reading: Defining the direct-to-consumer value proposition Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy VTEX's agility to power AB InBev's global digital marketplace and POS

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Guilherme Lebelson - AB InBev / ZX Ventures is an episode from Digital Insider by VTEX.

This episode is 00:35:45 long.

This episode was published on Jul 23, 2021.

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