Ashwini Deshpande Branding • Packaging Design • Business of Design

Ashwini is the co-founder of Elephant Design, India’s largest independent integrated design consultancy with offices in India & Singapore. On this episode, we talk about Ashwini’s journey as a designer, how and why she started Elephant Design with her friends. She also shares with us the thought and process behind some key projects created by the studio. We discuss the unique challenges of being a design entrepreneur in India and about sustaining India’s oldest and largest multi-disciplinary design company against all the odds. SECTIONS - TIME INDEX Childhood and Early influences - 00:02:00 Design Education at NID - 00:09:00 Founding Elephant Design - 00:15:40 Projects : 1. Paper Boat - 00:52:00 2. Tata Salt - 01:13:30 3. Organic India - 01:24:45 4. Epigamia - 01:38:00 Studio culture that scales - 01:49:00 Discussion on Design Awards - 01:55:00 RELEVANT LINKS Elephant Design - Elephant Design Wikipedia Page - en.wikipedia.org/wiki/Elephant_Design Aurangabad, Maharashtra - en.wikipedia.org/wiki/Aurangabad NID - IDC - DIA Studio - IIM, Ahmedabad - iima.ac.in Nehru Centre - Deutsche Mark - en.wikipedia.org/wiki/Deutsche_Mark German Unification - en.wikipedia.org/wiki/German_reunification Lakh - en.wikipedia.org/wiki/Lakh Pune - en.wikipedia.org/wiki/Pune Make in India - en.wikipedia.org/wiki/Make_in_India Brand New Conference - bnconf.com Forest Young - twitter.com/ten_ten Uber Rebranding by Wolf Ollins - PANTONE - pantone.com LLP - en.wikipedia.org/wiki/Limited_liability_partnership Sole proprietorship - en.wikipedia.org/wiki/Sole_proprietorship Confidentiality Agreement - en.wikipedia.org/wiki/Non-disclosure_agreement Bookkeeping - en.wikipedia.org/wiki/Bookkeeping Paper Boat Drinks - Paper Boat Branding - Aam Panna - en.wikipedia.org/wiki/Aam_panna Aamras - en.wikipedia.org/wiki/Aamras Jal Jeera - en.wikipedia.org/wiki/Jal-jeera Jagjit Singh, Woh Kagaz ki Kashti - Doy Pouches - en.wikipedia.org/wiki/Stand-up_pouch Sensory Branding - en.wikipedia.org/wiki/Sensory_branding Thandai - en.wikipedia.org/wiki/Thandai Kokum - en.wikipedia.org/wiki/Garcinia_indica Tata Salt - Tata Salt Packaging redesign - Brand Positioning - en.wikipedia.org/wiki/Positioning_(marketing) Tata Chemicals - en.wikipedia.org/wiki/Tata_Chemicals Brand equity - en.wikipedia.org/wiki/Brand_equity Thali - en.wikipedia.org/wiki/Thali Organic India - Organic India packaging design - Tulsi - tulsi wikipedia in marathi Lucknow - en.wikipedia.org/wiki/Lucknow Tulsi in Hinduism - en.wikipedia.org/wiki/Tulsi_in_Hinduism Epigamia Yogurt Brand - Epigamia packaging design - Epigamia (Greek term) - en.wikipedia.org/wiki/Epigamia Ghee - en.wikipedia.org/wiki/Ghee Ghee Spread -

You can listen to Ashwini Deshpande Branding • Packaging Design • Business of Design online on Radio and Podcast. Open the player on this page to stream the available audio.

Ashwini Deshpande Branding • Packaging Design • Business of Design is an episode from Designed this way by Designed This Way.

This episode is 02:03:25 long.

This episode was published on Jan 19, 2020.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Designed this way when more episodes are available from the podcast feed.