025: Moira Cullen: Design is Soft Power

Soft is the new strong. The persuasive potency of attraction and influence are key to winning hearts and minds (clients, colleagues and consumers). Listen to Jeni as she speaks with Moira Cullen, VP Global Design, who shares her provocative approach to design as ‘soft power’ inspired by her experience as a design executive for multiple Fortune 500 companies, including PepsiCo, The Hershey Company, The Coca-Cola Company and Hallmark. ____ Join Jeni at her upcoming meeting of the design minds at xCHANGE in NYC:

You can listen to 025: Moira Cullen: Design is Soft Power online on Radio and Podcast. Open the player on this page to stream the available audio.

025: Moira Cullen: Design is Soft Power is an episode from Design Story.

This episode is 00:47:11 long.

This episode was published on Sep 14, 2017.

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