The Era of the Generalist: Rachel Been, SVP of Design for Expedia Group

In this episode, Liam speaks with Rachel Been, SVP of Design for Expedia Group, about her journey from photography to design leadership and why she believes this is "the era of the generalist." The conversation unpacks the recent launch of Expedia's new app on ChatGPT and what it means to design for "non-deterministic flows" and "infinite inputs." Rachel explains how AI is breaking old, linear design paradigms and why, in an age of potential "design slop," deep curiosity and human-centered craft are more important than ever. Read a transcript and check out more from me at interfacecafe.com Episode Chapters: 00:00 Introduction 01:34 The Generalist Designer 11:22 Launching the Expedia App for ChatGPT 16:00 Beyond the Search Bar 25:44 Designing for Infinity 34:03 The Sandwich Theory 39:41 Avoiding Design Slop: Advice on Craft

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The Era of the Generalist: Rachel Been, SVP of Design for Expedia Group is an episode from Design Notes by Design Notes.

This episode is 43:17 long.

This episode was published on Nov 25, 2025.

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