DC165 Interview: Matt Ranta on Improving UX for E-Commerce

Matt Ranta, head of practice at Nimble Gravity , joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it's in email messages or web pages, details matter. 03:47 The importance of proofreading marketing email messages. 08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO. 17:06 Test a website with browsers besides Chrome, which not everyone will use. 22:00 Competitive intelligence tools and keywords 25:30 The useful website evaluation optimization tool 28:20 In 2023 people are still not labeling images with alt tags 30:20 Allowing content to be buried deep because of not using pagination properly on web pages 35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and/or a website that is a link farm 40:22 Do not hide the search bar on the home page or other pages. Make sure to read Matt's excellent article 10 Opportunities for Improving Your Digital Performance.

You can listen to DC165 Interview: Matt Ranta on Improving UX for E-Commerce online on Radio and Podcast. Open the player on this page to stream the available audio.

DC165 Interview: Matt Ranta on Improving UX for E-Commerce is an episode from Design Critique: Products for People by Timothy Keirnan.

This episode is 51:46 long.

This episode was published on Apr 17, 2023.

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