Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games

Every four years, the Olympic Games capture the world’s attention—not just through athletic achievement, but through a complete visual identity that must resonate across cultures, languages, and generations. It’s one of the most demanding design challenges in the world: creating a brand that honors Olympic heritage while reflecting the unique spirit of a host city and region. This is a preview of a premium episode on Design Better. To hear the whole thing,

You can listen to Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games online on Radio and Podcast. Open the player on this page to stream the available audio.

Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games is an episode from Design Better Podcast by The Curiosity Department, sponsored by Wix Studio.

This episode is 20:07 long.

This episode was published on Jan 21, 2026.

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