Nate Koechly and Matthew Darby: YouTube's UX Director and Director of PM on redesigning one of the world's most-used apps

Redesigning one of the world’s most-used apps is no small feat, especially when that app is also the second largest search engine in the world: YouTube. Over the last four years, Nate Koechly, UX Director at YouTube, and Matthew Darby, Director of Product Management, have been leading an ambitious effort to balance Google’s metrics-driven culture with the subjective challenge of making an app feel “modern.” Visit our Substack for bonus content and more: In our conversation, Nate and Matt share how they developed predictive measurement tools to gauge user perception, why they pair visual updates with quality-of-life features like comment threading and improved video controls, and how their research process has evolved from measuring clicks to understanding satisfied watch time. We also dig into one of YouTube’s most complex challenges: the algorithm. As Nate and Matt explain, what users say they want doesn’t always match what actually makes them happy on the platform. They also discuss their work exploring ways to give viewers more agency and control, including the possibility of using natural language to tune your feed. Both guests have a genuine passion for how YouTube enables deep expertise and niche interests to find their audiences—from 3D models of the Golden Gate Bridge to forest fire education from Northern California lookouts. Behind the algorithms and design updates is a platform where, as Nate puts it, “when you give people a voice, the things they say are just inspiring.” *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid *** If you’re interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you’d like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

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Nate Koechly and Matthew Darby: YouTube's UX Director and Director of PM on redesigning one of the world's most-used apps is an episode from Design Better Podcast by The Curiosity Department, sponsored by Wix Studio.

This episode is 43:22 long.

This episode was published on Feb 12, 2026.

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