WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate

In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do). Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attention, and why customer experience optimisation is what marketers and business owners should be concerned about.

You can listen to WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate online on Radio and Podcast. Open the player on this page to stream the available audio.

WithinDigital Episode 5: Why You Shouldn't Care About Conversion Rate is an episode from DANcast by Nick Livermore.

This episode is 13:34 long.

This episode was published on Mar 26, 2021.

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