Episode 47 – The Dairy Industry Isn't Guessing - How Checkoff Uses Data to Build Demand

DMI's Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, joins DMI's Scott Wallin to break down how strategic intelligence is helping the dairy industry stay ahead of change. From analyzing consumer behavior and market trends to forecasting what's next, Gail explains how these insights are used to shape marketing, drive product innovation, and support global partnerships that grow demand for dairy. She also shares what this means for farmers—allowing them to stay focused on the farm while checkoff works to build demand for their milk today and for years to come. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com . Host & Guest: Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. Guest: Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, Dairy Management Inc.

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Episode 47 – The Dairy Industry Isn't Guessing - How Checkoff Uses Data to Build Demand is an episode from Dairy on the Air by Don Schindler.

This episode is 09:47 long.

This episode was published on May 6, 2026.

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