Ep38: How do you choose the right metrics to measure?

Welcome back to the TwoBees Learning Hive! This week we have a question from Matt at Suffolk County Council about which metrics are best to measure for your social media campaigns. Jennifer answers his question in detail along with talking about the importance of custom landing pages for conversion. She talks you through the 3 main types of campaign objectives: Transactional, Educational, Behaviour Change. She explains exactly what each of these mean and suggests strategies for measuring success for every objective. Visit Team TwoBees Blog for your Guide to Goal Setting download as well as all the links to tools mentioned in this episode >>

You can listen to Ep38: How do you choose the right metrics to measure? online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep38: How do you choose the right metrics to measure? is an episode from Daily Buzz by TwoBees Learning Hive.

This episode is 00:29:31 long.

This episode was published on Mar 21, 2016.

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