The Ultimate AEO Guide for Crypto Companies in 2026 Ep 84

The SEO game has changed and most crypto companies haven't caught up.In this episode, Coinbound founder Ty Smith breaks down Answer Engine Optimization (AEO): what it is, why it matters more than traditional SEO right now, and exactly what crypto and Web3 brands should be doing differently to stay visible in an AI-first search world. Over two-thirds of Google searches now end without a single click. ChatGPT serves 800 million users weekly. Perplexity, Google AI Overviews, and Copilot are where decisions are being made — and if your brand isn't being cited in those answers, you're invisible. In this episode: - What AEO actually is and how it differs from SEO- Why the shift from links to mentions is the biggest change in search in a decade- Why crypto companies face a unique trust challenge with AI models- The exact platforms AI pulls from (and how to build presence on them)- How to structure content so AI systems can extract and cite it- How to measure AEO when Google Analytics can't help you- Why the window to get ahead of competitors is open right now (but won't be forever)Whether you're running marketing for a DeFi protocol, a crypto exchange, a Web3 tool, or an NFT project, this episode will change how you think about search visibility in 2025 and beyond.- - - - - LINKS - - - - - Work with Coinbound: Follow Ty on X: Listen on Spotify:

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The Ultimate AEO Guide for Crypto Companies in 2026 Ep 84 is an episode from Crypto Marketing with Ty Smith | A Coinbound Podcast by Coinbound.

This episode is 00:08:31 long.

This episode was published on Mar 26, 2026.

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