EP #545 How This Campaign Pivoted and Raised $512,257 on Kickstarter Prolo Ring

You've seen crowdfunding campaigns raise millions. It looks simple. Until you launch. What do you do if you need to pivot , and fast? And can you still hit six figures… even after making big changes? In this episode, I sit down with Joey Cheng, creator of Prolo Ring , who raised $512,257 from 891 backer s on Kickstarter. Joey has a PhD in Electrical Engineering and 20 years of hardware experience. But even with that background, the launch didn't go as expected, and he had to pivot. Fast In this episode, we break down: Why followers don't always guarantee funding How to pivot within the first 48 hours The risk of overcomplicating your campaign Marketing lessons for technical founders How to navigate Facebook ad challenges and data tracking issues Resources and Tools Mentioned: Book a coaching call

You can listen to EP #545 How This Campaign Pivoted and Raised $512,257 on Kickstarter Prolo Ring online on Radio and Podcast. Open the player on this page to stream the available audio.

EP #545 How This Campaign Pivoted and Raised $512,257 on Kickstarter Prolo Ring is an episode from Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux by Salvador Briggman: Crowdfunding and Kickstarter Blogger.

This episode is 33:51 long.

This episode was published on Feb 26, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux when more episodes are available from the podcast feed.