EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch CardMill

What happens when a lifelong Magic: The Gathering player decides to fix the biggest headache in trading card collecting? You get CardMill , a revolutionary scanner and sorter that just raised over $2 million on Kickstarter. In this episode of Crowdfunding Demystified, host Salvador Briggman sits down with Jonathan Domanus, the creator behind CardMill, to unpack how he turned a homemade prototype into one of the hottest crowdfunding campaigns of the year. You'll discover: The marketing strategy that helped Jonathan attract 4,000+ backers The surprising role authenticity played in his success How he kept his community engaged leading up to launch What it feels like to smash a funding goal in just 24 minutes If you've ever thought about launching your own campaign—or if you just love trading card games—you won't want to miss this one. Resources and Tools Mentioned: Book a coaching call

You can listen to EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch CardMill online on Radio and Podcast. Open the player on this page to stream the available audio.

EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch CardMill is an episode from Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux by Salvador Briggman: Crowdfunding and Kickstarter Blogger.

This episode is 32:18 long.

This episode was published on Sep 11, 2025.

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