Ghadeer Khub: Inside Abu Dhabi's Creative Engine

In this episode of the Creator Sessions, We sat down with Ghadeer Khub from the Creative & Production Department at the Department of Culture and Tourism, Abu Dhabi — filmed inside the iconic Louvre Abu Dhabi Museum .From 14 internships to leading award-winning campaigns, Ghadeer’s journey is anything but conventional. In this episode, she shares her rise through Australia’s agency scene, her philosophy on data-led destination storytelling, and how her team is reshaping how the world sees Abu Dhabi — one reel at a time.We cover: ✨ The viral Shaqwerma campaign with Shaquille O’Neal ✨ How consumer insights are shaping Abu Dhabi’s new social identity ✨ The rise of event-driven travel ✨ Why creators, not brands, are now leading the tourism conversationThis is a masterclass in modern marketing for destinations. Whether you're in tourism, content, or culture, this one's not to be missed.

You can listen to Ghadeer Khub: Inside Abu Dhabi's Creative Engine online on Radio and Podcast. Open the player on this page to stream the available audio.

Ghadeer Khub: Inside Abu Dhabi's Creative Engine is an episode from Creator Sessions by Create Group.

This episode is 00:24:53 long.

This episode was published on Jul 7, 2025.

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