Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business

If setting up (or enhancing) an email list for your business is on your list of New Year's Resolutions, listen to this episode. In this episode, I talk about why you should start an email list, how to get started, the different approaches you can take to an email list, and how to grow your subscriber base. Why should you have an email list? Here are just a few reasons why having an email list by benefit your business. It provides you with a direct connection to your fanbase without another platform as an intermediary. People check their email regularly throughout the day, so you can connect with them on their schedule. Your subscribers will have a direct, individual connection to your emails (rather than the feeling of being "broadcasted at" that comes with social media posting). Business report seeing boosts in sales after sending out emails to their subscribers. When your business faces another disruption (e.g., your website goes down), it's a great way of letting your audience know what is happening. How should you set up an email list? The most important thing is to get started, not to develop the most masterful email strategy that ever existed. You can always improve and update over time. I recommend starting with MadMimi or MailChimp , both of which have permanently free accounts for small subscriber lists. Both offer affordable plans for people with smaller lists, as well, so you can grow your list before spending a lot of time researching different companies and features. MadMimi is a bit easier (more "low tech") to use, while MailChimp offers more features in its free plan. How should you approach your email list? There are several simple options to consider for your email list. RSS feed: If you have a website or blog that you update with some regularity, you can set up an RSS feed so that your subscribers are alerted via email to any new posts on your site. Newsletter: You may want to write an email to your list on a regular basis (e.g., weekly, biweekly, monthly, quarterly). This can include links to your latest posts, original content for subscribers, roundups of relevant information you've found online, and more. Updates: You may choose to send sporadic emails to your list when something new happens in your business (e.g., a new product is released, you're teaching a new class, or there's a sale). Autoresponders: You may choose to set up a sequence of replies that are automatically delivered to your subscribers on a schedule based on when they subscribed. For example, the first email can be sent one day after they

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Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business is an episode from Creative Yarn Entrepreneur Show.

This episode is 32:07 long.

This episode was published on Dec 16, 2015.

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