
EP424: Geese, Music Marketing Psyops, and How To Get Ahead
Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan? In this episode of Creative Juice,...
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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians,...

Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan? In this episode of Creative Juice,...

Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options...

When your music marketing systems start falling apart, how do you come up with a game plan? In this episode of Creative Juice, Jack and Circ...

Are artists just traveling t-shirt salesmen? Let's actually unpack that concept... In this episode of Creative Juice, Jack and Circa discuss...

Do you know when to call it quits on an idea versus pushing on? In this episode of Creative Juice, Jack and Circa tackle why artists abandon...

If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice,...

If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice,...

There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be c...

Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager... In t...

This one advertising mistake is the difference between ongoing successful campaigns and duds for artists... In this episode of Creative Juic...

Are you juggling too much to focus on what actually matters in your music career? In this episode of Creative Juice, Jack and Circa sit down...

People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper tha...

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... I...

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... I...

If you've been rushing straight into release day chaos, you're gonna love this... In this episode of Creative Juice, Jack and Circa tackle t...

Your music career is a business. But not everyone sees it that way... In this episode of Creative Juice, Jack and Circa dive deep into artis...

In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together... In this episode of Cr...

Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy...

Wondering what 2026 will hold for your music career and the music industry as a whole? In this episode of Creative Juice, Jack and Circa div...

The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year... In this episode of C...

Got music marketing questions? We've got answers... In this episode of Creative Juice, Jack and Circa answer some burning questions from our...

As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be! In this episode of Creative Juice, J...
On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how...

With a ton of discussion around the music industry about AI tools like Suno and Udio, copyright, labels, and lawsuits, there's a lot for art...

Want to crush it as an artist and stay on top of your game? Here's what to pay attention to today... In this episode of Creative Juice, Jack...

Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of...

Sick of staring at the blank page when it comes to content to promote your music? You're not alone and it's time to get your creative spark...

Simplicity is key, but as artists, why does it feel like we always make things more complicated than they need to be? In this episode of Cre...

Feel like your music career is hitting a wall and you don't know what to fix? This is more common for artists than you might think... In thi...

Every type of business has pros and cons, but for artists, your biggest advantages are actually hiding in plain sight... In this episode of...

Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year? In this episode of Creat...

Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of p...

Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of p...

You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again... In this episod...

Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset... In this episode of Cr...

Your website isn't just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step wi...

Your website isn't just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step wi...

Finding solid music marketing advice feels like searching for a needle in a haystack these days... In this episode of Creative Juice, Jack a...

Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that... In this episode of Crea...

Feeling burned out in your music career? What if it's not burnout you're feeling, but something else... In this episode of Creative Juice, J...

"Data" gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business? In...

Everyone talks about how important "branding" is for artists… but few explain how it actually fits into how your fans engage with you... In...

As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward... In t...

Most artists wait way too long to offer something premium to their fans… In this episode of Creative Juice, Jack and Circa break down profit...

What if your music marketing could pay for itself? For artists with the right offer, it can... In this episode of Creative Juice, Jack and C...

What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your m...

Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need bo...

More and more it seems like "Direct to Fan" is having a moment in the music industry...but it's not a new concept and a lot of what you're h...

Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In...

Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release stra...