How to Invest in AI for Your Business: Justin Massa

AI strategist and former IDEO partner Justin Massa joins host Mina Seetharaman to help leaders cut through the hype and focus on where artificial intelligence can create the most value. He shares practical frameworks for identifying strategic opportunities, balancing automation with augmentation, and bringing AI into your organization in a way that’s both human-centered and high-impact.Learn how to use Justin’s AI Opportunity Matrix, discover four universal entry points for AI innovation in businesses, and hear why reframing ROI beyond efficiency is key to sustainable growth.Read the recap of this discussion on the IDEO U blog at ideou.com. Want to learn more? Build your own AI adoption plan and learn tools for creativity, strategy, and responsible innovation in IDEO U's AI x Design Thinking Certificate, an 8-week online program. Learn more at ideo.in/aicert. __________ Get episode recaps and register for free live podcast events at ideou.com/podcast . Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com . Hosted on Acast. See acast.com/privacy for more information.

You can listen to How to Invest in AI for Your Business: Justin Massa online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Invest in AI for Your Business: Justin Massa is an episode from Creative Confidence Podcast by IDEO U.

This episode is 50:07 long.

This episode was published on Oct 9, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Creative Confidence Podcast when more episodes are available from the podcast feed.