What it really takes to lead a global creative team Tim Greenhalgh, Like a Moth, ex Landor & Fitch

How can designers reach the executive level, and what are their responsibilities and the impact they get to create?To find out, join our Design Executives Series with Tim Greenhalgh, Founder and Creative Director at Like a Moth and former Chief Creative Officer at Landor & Fitch, one of the most iconic creative agencies in the world.Tim is also faculty member of our Executive Programme for Design Leaders: Over more than 30 years, Tim has led a team of over 1,200 curious minds across 20 countries, creating award-winning brand experiences for clients including Apple, LEGO, and Adidas. During our live interview, Tim will share his mistakes and learnings, along with insights into leading at executive level. What you'll learn ► How to create and maintain high-quality design standards, and motivate the team to "destroy the ordinary" ► The value of design and creativity for business performance ► Tim's journey from creative director to chief creative officer 00:00 Meet Tim Greenhalgh — 40 years leading global creative at Fitch and Landor, now founder of Like a Moth 02:00 What Tim learned from Rodney Fitch about the value of design 05:15 How to justify the value of design to clients 13:00 How to present bold creative ideas so clients say yes 19:25 Why most creative briefs are just agendas and how to fix them 23:35 What nobody tells you about being a chief creative officer 33:10 Dealing with underperformers in creative teams without burning the culture 35:30 Why there's no such thing as a bad project 45:20 How Tim uses sight, insight, foresight to start every creative project 52:40 Destroy Ordinary: the creative framework that united 26 global studios 57:45 The future of craft, ideas and creative leadership 01:06:00 How to sell the value of an idea (not just the design) to business leaders 01:08:45 Has hybrid working destroyed studio culture? 01:12:20 If you could change one thing in the world 👤 Who this episode is for: Design Leaders · Creative Directors · Heads of Design · Agency Founders · Brand Strategists · Innovation Leads · and anyone curious about creativity, leadership, and business Tim is also faculty member of our Executive Programme for Design Leaders:

You can listen to What it really takes to lead a global creative team Tim Greenhalgh, Like a Moth, ex Landor & Fitch online on Radio and Podcast. Open the player on this page to stream the available audio.

What it really takes to lead a global creative team Tim Greenhalgh, Like a Moth, ex Landor & Fitch is an episode from Creative Capes by Future London Academy.

This episode is 01:16:24 long.

This episode was published on Jun 1, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Creative Capes when more episodes are available from the podcast feed.