Why Wellness Apps Fail – and How to Fix That, with Nicki Sprinz of ustwo

Most wellness apps fail you. Not because you lack willpower, but because they were never designed around how humans actually change. Season 11 of The Creative Boom Podcast opens with Katy Cowan and Nicki Sprinz, CEO of ustwo – the studio behind Monument Valley – digging into the digital coaching revolution. What it looks like in practice, why it works when it does, and what it means to build technology that sits close to people's health, confidence and daily lives. Nicki has lived this. A former smoker who swapped one habit for running, she now helps brands create digital experiences that drive real behaviour change — from gut-health companions to fitness apps to smoking-cessation tools. One of their betas saw 75% of users engage more meaningfully with their health after just one month. They also talk about what all of this means for creatives: the changing shape of careers, why curiosity beats passion every time, and why critical thinking has never mattered more than in a world where AI can get you to the wrong answer faster than ever. This isn't an AI hype conversation. It's a grounded, generous one with a whole heap of hope. A new season begins. Right here.

You can listen to Why Wellness Apps Fail – and How to Fix That, with Nicki Sprinz of ustwo online on Radio and Podcast. Open the player on this page to stream the available audio.

Why Wellness Apps Fail – and How to Fix That, with Nicki Sprinz of ustwo is an episode from Creative Boom by Creative Boom.

This episode is 00:50:42 long.

This episode was published on Mar 29, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Creative Boom when more episodes are available from the podcast feed.