The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion'

In this week's Spark, we swap strategy for spontaneity, as Nicki Sprinz, CEO of ustwo , returns for our quick-fire bonus round, where things get a little more personal. We talk dream dinner parties featuring Tilda Swinton and Ann Patchett, why "just follow your passion" might be the worst advice in the creative industry, and what she's currently curious about in a world obsessed with short-form everything. Nicki shares her most controversial creative opinion, the one trend she's quietly over, and the small change that instantly improves her workday. There's also ambient electronic music, imaginary album titles and a question for the next guest. It's thoughtful. It's playful. And it reveals more of the human behind the CEO title. If you enjoyed Monday's episode, this is where you'll get to know Nicki a little better.

You can listen to The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion' online on Radio and Podcast. Open the player on this page to stream the available audio.

The Spark: Nicki Sprinz on Tilda Swinton, Imaginary Albums and the Death of 'Follow Your Passion' is an episode from Creative Boom by Creative Boom.

This episode is 00:10:58 long.

This episode was published on Apr 1, 2026.

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