Building a Brand Outside The Multiplex feat. Ashwin Kakumanu

The Tamil film industry, commonly referred to as Kollywood, is a difficult place to break into and navigate as an artist. Nepotism is a mainstay, misinformation and competing interests regularly run amok, and projects can get stalled at every step of production. How does an actor stay sane in this crazy place? How can he chart a career when so many factors influencing it are out of his control? And how can he maintain a healthy balance between his public image and his personal life? These are the questions we discuss with actor Ashwin Kakumanu today. Ashwin has been working in Kollywood since 2011, when he acted in Nadunisi Naaygal (trans: Midnight Dogs, 2011). He then went on to work with established stars like Ajith ( Mankatha ) and Surya ( 7aum Arivu , trans: Seventh Sense), after which he branched out into leading projects himself in films like Megha (2014) and Zero (2016). He recently starred in one of the first Tamil webseries in the industry - Nila Nila Odi Vaa (2018) - available for viewing on the streaming platform Viu. Our discussion with Ashwin is a deep dive into Ashwin's journey in cinema, from starting out a huge Star Wars buff to short filmmaker to actor, and it's also an honest discussion of the challenges he has faced in the industry. He also discusses his move into the digital space - he's working on another webseries - and how he's building his brand outside the multiplex. It's a candid look at Kollywood from someone who has made a career in it over the last eight years. We hope you enjoy listening to it as much as we did.

You can listen to Building a Brand Outside The Multiplex feat. Ashwin Kakumanu online on Radio and Podcast. Open the player on this page to stream the available audio.

Building a Brand Outside The Multiplex feat. Ashwin Kakumanu is an episode from Creating Life by Creating Life.

This episode is 00:36:11 long.

This episode was published on Apr 12, 2019.

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