Purpose vs. Profit: Cuyana Co-Founder Shilpa Shah on Why Sustainability Has to Make Business Sense

How do you navigate the opposing forces of business and sustainability? How can you stay true to your values while profitably building and scaling a purpose-driven fashion brand that's good for people, planet, and profit? In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Cuyana co-founder Shilpa Shah about why the Cuyana's ethos of "fewer, better" is more than a marketing message, the key to scaling a profitable purpose-driven fashion brand, her thoughts or greenwashing and critics, and why Cuyana doesn't lean on sustainability when communicating with their customer.

You can listen to Purpose vs. Profit: Cuyana Co-Founder Shilpa Shah on Why Sustainability Has to Make Business Sense online on Radio and Podcast. Open the player on this page to stream the available audio.

Purpose vs. Profit: Cuyana Co-Founder Shilpa Shah on Why Sustainability Has to Make Business Sense is an episode from Crash Course Fashion by Crash Course Fashion.

This episode is 00:58:01 long.

This episode was published on Oct 19, 2021.

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