How to avoid greenwashing and create honest marketing claims based on accurate data with Elizabeth Cline and Marzia Lanfranchi — Part 2

How can the fashion industry increase its data literacy to make informed decisions on sustainability, create honest marketing claims, and avoid unintentional greenwashing? In part one of this conversation , host Brittany Sierra spoke with Elizabeth and Marizia to understand why misinformation matters and how becoming critical data consumers will help the industry create actionable change. In this weeks episode, and part two of the conversation, Elizabeth and Marzia share advice to journalists covering sustainability, explain whether or not legislation will truly be a solution to greenwashing and misinformation and outline where the fashion industry should go from here. Show Notes:

You can listen to How to avoid greenwashing and create honest marketing claims based on accurate data with Elizabeth Cline and Marzia Lanfranchi — Part 2 online on Radio and Podcast. Open the player on this page to stream the available audio.

How to avoid greenwashing and create honest marketing claims based on accurate data with Elizabeth Cline and Marzia Lanfranchi — Part 2 is an episode from Crash Course Fashion by Crash Course Fashion.

This episode is 00:55:30 long.

This episode was published on Nov 11, 2021.

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