Human Interaction (H.I.) is NOT a Soft-Skill. It is a business strategy.

In this episode of "Making Waves at C-Level," Thom Singer again takes his latest blog post and turns it over to AI to create an episode. These episodes are getting more attention than his self-talk episodes. The content is all Thom Singer's belief about Human Interaction. In this article, Thom Singer argues that human interaction is a vital strategic asset rather than a secondary soft skill in an increasingly automated economy. While artificial intelligence excels at data processing and efficiency, it cannot replicate the trust, empathy, and authenticity required to sustain long-term business relationships. Singer suggests that as digital noise increases, the ability to foster genuine connections becomes a primary competitive advantage for leaders and organizations. He warns that over-reliance on technology has created a human deficit, making interpersonal proficiency more valuable for innovation and client loyalty. Ultimately, the text asserts that professional success in the future will belong to those who balance technological tools with the irreplaceable power of human presence. Thom Singer is a professional keynote speaker who talks about why connections are a strategy for greater success. This topic is becoming a leading topic for 2026 and 2027 conferences.... and Thom Singer has been speaking about this since 2005 when his first book was released. Is it ironic that someone who talks about human interaction would use AI to create this episode of the podcast? He is not looking to go back to the typewriter. Singer embraces tech and thinks we all should be playing with the tools. But AI tools are NOT a human connection. The winners in this will be the ones who use both.... heavy use of tech for efficiency, and the ability to connect to others and build trust and relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Human Interaction (H.I.) is NOT a Soft-Skill. It is a business strategy. is an episode from Cool Things Entrepreneurs Do by Thom Singer.

This episode is 20:27 long.

This episode was published on Mar 24, 2026.

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